Global Business & Leadership course cover

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Moderate readingShort written responsesCross-cultural case analysisPractice & real-life applicationPredictable unit rhythm“The Global Market-Entry Analysis” capstone

Academic

Global Business & Leadership

Business, across borders.

How and why business crosses borders — global markets, culture and communication, international marketing, leading across cultures, and the ethics of the global economy — with a distinctive unit on the multinational and the missionary as two ways the world gets crossed.

What’s inside

Eight units and a capstone.

What’s included

Student Edition

The full reading, questions, and response pages — beautifully typeset for the student.

Teacher Edition

Facilitation, discussion, and coaching — walk in and teach with confidence.

Assessments

Graded on understanding, reasoning, and evidence — never on a student’s personal belief.

Unit 1The Global Marketplace: Why Business Crosses Borders
Unit 2Culture & Communication Across Borders
Unit 3International Marketing: Adapting the Brand Across Cultures
Unit 4Going Global: How an Enterprise Expands Internationally
Unit 5Leading Across Cultures
Unit 6The Multinational & the Missionary: Two Ways the World Gets Crossed
Unit 7Your City in the Global Economy
Unit 8The Ethics of Global Business
CapstoneThe Global Market-Entry Analysis

A business-pathway course — pairs naturally with The Language of Business, Marketing, and Economics. Fills a required credit or runs as an elective — your registrar decides.

Explore the Academic catalog.

See the Academic catalog Explore the Business Pathway