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Moderate readingShort written responsesReal-campaign analysisPractice & real-life applicationPredictable unit rhythm“The Honest Campaign” capstone

Academic

Marketing: The Honest Brand

Tell the truth about something good — compellingly.

The real craft of marketing — understanding a customer, building a brand, planning a campaign, choosing channels, positioning an offer, and measuring what worked — taught from one conviction: honest marketing is better marketing, and manipulation is a line you refuse.

What’s inside

Seven units and a capstone.

What’s included

Student Edition

The full reading, questions, and response pages — beautifully typeset for the student.

Teacher Edition

Facilitation, discussion, and coaching — walk in and teach with confidence.

Assessments

Graded on understanding, reasoning, and evidence — never on a student’s personal belief.

Unit 1What Marketing Is — and the Honest-Brand Ethics Foundation
Unit 2Market Research: Knowing the Customer
Unit 3Branding: What a Brand Really Is
Unit 4Building the Campaign
Unit 5Digital & Social Channels
Unit 6Positioning & Price as a Message
Unit 7Measurement & Analytics
CapstoneThe Honest Campaign

A business-pathway course — pairs naturally with Entrepreneurship & Stewardship and The Language of Business. Fills a required credit or runs as an elective — your registrar decides.

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